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SDS Drives industrial automation repairs and engineering

Meet the Team

Greater than the sum of our parts

You need a production line you can rely on. Parts you can depend on. People who have it in hand.

Pravin Panchal

Pravin Panchal BSc (Eng) CEng MIET

Technical Director

Co-founder of SDS, Pravin is driven to excellence in all that he does. With his 40+ years of engineering experience, he is passionate about delivering successful results to customers and nurturing today’s and tomorrow’s engineers. His many years in the field of manufacturing, processing, converting and material testing industries have made Pravin an expert in AC and DC motor drive control systems.

When not working Pravin enjoys playing the drums, live music, and dancing to the Latin beats of salsa, samba and bachata. Glastonbury is a must!

Vina Panchal

Vina Panchal

Managing Director

As co-founder, Vina has been instrumental in making SDS what it is. She oversees everything non-engineering and is responsible for our strategic direction and growth.

Outside of work Vina loves food, travelling, music, beautiful buildings and property, watching cricket and spending time with family and friends. 

Rishi Panchal

Rishi Panchal

Business Analyst

Rishi analyses all our numbers and data and shapes the strategic planning of SDS.

Aside from work, Rishi loves socialising with friends, fashion and rap music, actively playing Cricket and Badminton.


Laura Didden

General Manager

Laura is responsible for setting strategic goals and operational policies, as well as managing the SDS team.

When she’s not at work, Laura enjoys spending time with her family, going to concerts, reading, and visiting new countries.

Emilia Wajs

Emilia Wajs

Financial Controller

Emilia keeps our finances in check, reviewing and reconciling accounts, processing payments and dealing with all billing enquiries.

Outside of work Emilia loves long walks, reading, swimming, music and spending time with family and friends.

Patryk Szuwarowski

Patryk Szuwarowski

Technical Sales & Drives Engineer

Patryk joined in Sept 2019, having finished 2 years of his Engineering Apprenticeship. Inquisitive and hungry to learn, Patryk puts an adept hand to engineering and repairs. You might speak to him about a sales quote too. Driving Excellence and aspiring to become the Engineer of tomorrow.

Outside of work Patryk loves to ride motorcycles as well as work on them, play fast-paced games like airsoft and spending time with his family.

Lee Griffiths

Lee Griffiths

Field Service Engineer

Lee joined in February 2024, having spent 9 years as a maintenance enginner at a leading textile manufacturing company, to join SDS as a Field Service Engineer. 

Outside of work, Lee likes to spend time with his family and enjoys listening to music. 

Balram Singh

Balram Singh

Key Account Manager

Balram joined SDS in 2021 and has over 5 years experience as a Sales & Technical Support Engineer.

Outside of work, he enjoys playing football, swimming and jogging to keep fit. In his spare time he also enjoys reading, listening to and making music.

Rajdeep Butani

Rajdeep Butani

Technical Sales Engineer

Rajdeep joined SDS in February 2024, after completing his Masters Degree in Electrical & Electronics at the University of Greenwich.

Outside of work, Rajdeep enjoys listening to music and dancing also loves to watch web series to enhance his knowledge.

Diana Rabella

Diana Rabella

Engineering Administrator

Diana joined SDS in 2023, following on from completing her Masters in Business & Adminsitration leadership at Bath Spa University.  Diana keeps our engineers on their toes and ensures smooth running of our day to day operations.

Outside of work, Diana enjoys spending time with family, watching movies and reading.

Ivan IP

Ivan IP

Warehouse Manager

Ivan has a vast amount of experience in logistics and warehouse work, mastering his trade over the last 20 years.

Outside of work Ivan is a keen runner and enjoys spending time with his family.

SDS Drives Technical support

Speak to us about anything

The SDS team is just on the other end of the phone. Whether you need an urgent repair, technical support or an expert’s opinion on what drive you should be looking for, we’re all on hand to help.

Could your name feature in our expert team? If you’re inspired to work with us, get in touch with your CV. We’d love to hear from you.

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