Menu Toggle

Meet the Team

Greater than the sum of our parts

You need a production line you can rely on. Parts you can depend on. People who have it in hand.

Pravin Panchal BSc (Eng) CEng MIET

Technical Director

Co-founder of SDS, Pravin is driven to excellence in all that he does. With his 40+ years of engineering experience, he is passionate about delivering successful results to customers and nurturing today’s and tomorrow’s engineers. His many years in the field of manufacturing, processing, converting and material testing industries have made Pravin an expert in AC and DC motor drive control systems.

When not working Pravin enjoys playing the drums, live music, and dancing to the Latin beats of salsa, samba and bachata. Glastonbury is a must!

Vina Panchal

Managing Director

As co-founder, Vina has been instrumental in making SDS what it is. She oversees everything non-engineering and is responsible for our strategic direction and growth.

Outside of work Vina loves food, travelling, music, beautiful buildings and property, watching cricket and spending time with family and friends. 

Rishi Panchal

Business Analyst

Rishi analyses all our numbers and data and shapes the strategic planning of SDS.

Aside from work, Rishi loves socialising with friends, fashion and rap music, actively playing Cricket and Badminton.

Emilia Wajs

Financial Controller

Emilia keeps our finances in check, reviewing and reconciling accounts, processing payments and dealing with all billing enquiries.

Outside of work Emilia loves long walks, reading, swimming, music and spending time with family and friends.

Patryk Szuwarowski

Drives Engineer

Patryk joined in Sept 2019, having finished 2 years of his Engineering Apprenticeship. Inquisitive and hungry to learn, Patryk puts an adept hand to engineering and repairs. You might speak to him about a sales quote too. Driving Excellence and aspiring to become the Engineer of tomorrow.

Outside of work Patryk loves to ride motorcycles as well as work on them, play fast-paced games like airsoft and spending time with his family.

Balram Singh

Sales & Technical Support Engineer

Balram joined SDS in 2021 and has over 5 years experience as a Sales & Technical Support Engineer.

Outside work he enjoys playing football, swimming and jogging to keep fit. In his spare time he also enjoys reading, listening to and making music.

Laura Didden

Head of Sales & Marketing

Laura is responsible for the company’s marketing and communications strategies, as well as overall branding and image.

When she’s not at work, Laura enjoys spending time with her family, attending concerts, diving, reading, and travelling as often as possible.

Simon Blake

Sales & Technical Support Engineer

Simon has worked in internal and external sales teams across various industries for over 18 years with experience of managing and developing customer relationships to achieve sales goals across the UK.

Outside of work he enjoys gigs and festivals, mountain biking and yoga.

Speak to us about anything

The SDS team is just on the other end of the phone. Whether you need an urgent repair, technical support or an expert’s opinion on what drive you should be looking for, we’re all on hand to help.

Could your name feature in our expert team? If you’re inspired to work with us, get in touch with your CV. We’d love to hear from you.

Unlock 5% off your first order when you sign up!

By submitting this form, you consent to being contacted in alignment with our privacy policy.

  • This field is for validation purposes and should be left unchanged.
Keep in the Know!

We know everyone, everywhere wants your details. The reason why we would like them is this: we want to serve you better by creating information that’s useful to you whilst stocking products you want to buy.

  • This field is for validation purposes and should be left unchanged.
Join 12,973 engineers who love our news & updates.

If you are kind enough to trust us with your information, we promise to keep you updated with useful information and not to share your details with anyone else.

  • This field is for validation purposes and should be left unchanged.